Exact GmbH & Co. KG is very pleased with the successful market launch of its new ecological packaging concept Natureline by Exact. Accordingly, more and more specialist trade partners are looking for adequate, environmentally friendly alternatives to existing plastic packaging as part of their own sustainability concepts and only want to gradually switch to tool packaging made from 100 per cent renewable raw materials. Managing Director Andreas Oemkes: “We sense that the market is open to change, wants to take responsibility and is also willing to go new ways”.
The Remscheid-based precision tool manufacturer started developing its sustainable Natureline packaging line three years ago. The aim is to gradually replace product and logistics packaging made of plastic, polystyrene and foam material with packaging materials made of fibre composites such as waste paper, useful hemp or comparable natural fibres. Because unlike before, this type of packaging can be reused, composted or recycled. Due to the “zero waste” cycle made possible by this, the environmental impact of plastic is thus significantly reduced. Managing Director Oemkes: “The material used is resistant, shock-absorbent and grease- and water-repellent. The new generation of packaging thus ensures comprehensive product protection and can be used without any problems in worldwide transport logistics.” With the help of multifunctional packaging, Exact also succeeds in significantly reducing packaging volume. And cost efficiency also speaks in favour of fibre composites. This is because the new packaging concept also eliminates future additional legal costs such as CO2 taxes or increased levies for plastic packaging. “Wir helfen damit dem Fachhandel nicht nur umweltorientiert zu handeln, sondern auch kosteneffizient am Markt zu agieren”, so Oemkes.
The new packaging is already available for the most important product groups. The new and just published Natureline by Exact product catalogue shows which articles could already be ordered in the environmentally friendly packaging variant.
Exact plans to successively expand the use of the ecological packaging of Natureline by Exact. In the medium term, about 80 per cent of the approximately 8,000 catalogued products are to be offered in environmentally friendly packaging.
